Keep it simple, keep it consistent, entertain them.

by Mark Andrews
Posted on: January 30th, 2017
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I was very pleased to be able to comment on John Webster’s Desert Island Ads on More About Advertising”. John was a consummate Creative Director.

There is a very important point reflected in his selection – “keep it simple, keep it consistent, entertain them”. I just can’t understand why so many great creative ad strategies have been dumped lately.

I can only think of a handful that come anywhere close to Hamlet.

 
   

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